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Nike+RT

nino3thd

Project info

"On the occasion of the NikeLab Dunk Lux x RT launch,
we recreated this iconic sneaker model using distinguishing elements of contemporary pop culture, hence marking the undeniable bond between sports and the high-end street style
of Riccardo Tisci. These visual reproductions were featured
in "We believe in the power of love" - a short movie shot
by Luca Finotti during the Dunk Lux campaign."

Direction: Ditroit
Art Direction: Salvatore Giunta, Pietro Furbatto
Design: Salvatore Giunta, Cristian Acquaro, Pietro Furbatto
Modeling: Giovanni Mauro, Riccardo Bancone
Lighting and Shading: Claudio Gasparollo
Producer: Ada Korvafaj

Director & Art Director: Luca Finotti
Production Company: Section80
Producer: Luca Degani

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