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PEPSI Gift Monster

STEVE CAS
49720

Project info

Hi friends,
I wanted to share with you one of the biggest projects I ever worked on. Pepsi kicked off its biggest consumer promotion ever, “Pepsi Stuff” campaign by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square. “Pepsi Stuff Monster” campaign began with street teams laying down the monster’s “tracks” as it trudged menacingly through NYC high-traffic, leaving behind large robot footprints and piles of give away merchandise. http://www.pepsistuff.com). I was hired by an ad agency to bring Pepsi's idea to life. in order to meet the tight deadline, I had “Josh Martens” Model some of the prizes, and I brought in “GMD Three Studios” to help out with addition modeling and texturing. The entire Gift Monster is 3d Model in Modo, Rendered in LW, comp in Photoshop. I didn’t sleep much, but it was an honor to work on this project. Comments and Thoughts are welcomed.

Steve Vializ, CAS